Founder Story

Raw Living was born from a desire to create a home that feels intentional, warm, and deeply connected to African creativity.

As a visual artist and the founder of Rawcraft, I’ve always been drawn to beautiful objects, thoughtful design, and the stories behind handmade work. Over the years, I found myself searching for pieces that brought together craftsmanship, culture, and everyday living in a way that felt modern and authentic.

That search became the inspiration for Raw Living.

What started as an idea for a candle collection soon grew into something bigger, a lifestyle brand centered around African-inspired living, natural materials, and pieces designed to be lived with and loved for years.

For me, home is more than a place. It’s the feeling you get when you walk into a space that reflects who you are. It’s the beauty of surrounding yourself with pieces that have meaning, character, and a story behind them.

Through Raw Living, I hope to create products that bring that feeling into everyday spaces, pieces that feel calm, grounded, beautiful, and connected to the richness of African craftsmanship and design.

Every collection is created with intention, blending artistry, culture, and functionality to encourage a slower and more thoughtful way of living.

Welcome to Raw Living.

— Roseleen
Founder, Raw Living